Taylor really went for it in the album’s accompanying merchandise and stills and first music video, which depict her doing all manner of ghostly woods activities, including but not limited to: sitting in a gigantic wheat field by herself, wearing the Babadook’s coat, doing her hair like an old-timey doll, getting lost alone in a forest, frantically running away from somebody with a camera, standing precariously on rocks, and drowning. Taylor Swift loves to beat an aesthetic into the proverbial ground, and never has that been more clear than in the marketing materials for folklore, her very first haunted album about knitwear and crying at trees.
Photo: Clockwise from top left:, The Criterion Collection,, The Orchard
